Crush opens with pear, creating an inviting first impression. At its heart, magnolia emerges, adding depth and character to the composition. The base reveals ambrette, providing lasting depth.

Crush by MCM, launched in 2024, and crafted by renowned perfumer Frank Voelkl, Firmenich, is an exquisite fragrance belonging to the fruity family. This scent captures attention with its carefully composed layers, designed to evolve beautifully throughout the day. The fragrance opens with pear, apricot nectar, blackcurrant, and pink pepper, creating an inviting and memorable first impression. At its heart, magnolia, may rose absolute, and white peony emerge, forming the soul of this composition and adding depth and character. The base reveals ambrette, cashmere wood, and virginia cedar, providing lasting sophisticated woody foundation that lingers on the skin. This well-crafted fragrance offers a distinctive scent profile that stands out in any collection. The floral bouquet creates versatile elegance, suitable for both professional settings and romantic occasions. Crush by MCM represents a thoughtful composition that balances artistry with wearability. Whether you're discovering this fragrance for the first time or revisiting a familiar favorite, Crush offers a distinctive olfactory experience that reflects the craftsmanship of MCM.