Pure opens with tangerine, creating an inviting first impression. At its heart, peony emerges, adding depth and character to the composition. The base settles into warm musk, lingering like a comforting embrace.

Pure by Alfred Sung, launched in 1997, and crafted by renowned perfumer James Krivda, is an exquisite fragrance belonging to the floral family. This scent captures attention with its carefully composed layers, designed to evolve beautifully throughout the day. The fragrance opens with tangerine, orchid, and woods, creating an inviting and memorable first impression. At its heart, peony, lily, and amber emerge, forming the soul of this composition and adding depth and character. The base reveals musk, sandalwood, and cinnamon, providing lasting woody and warm foundation that lingers on the skin. This floral composition is perfect for those who appreciate classic elegance and romantic sophistication. The rich, complex composition makes this fragrance ideal for evening wear, cooler months, and making a statement. Pure by Alfred Sung represents a thoughtful composition that balances artistry with wearability. Whether you're discovering this fragrance for the first time or revisiting a familiar favorite, Pure offers a distinctive olfactory experience that reflects the craftsmanship of Alfred Sung.